Resume

SKILLS

Adaptable — AI Tools — Copywriting – Editing — Project Management — SEO Optimization — Social Media Management

Major: Writing and Linguistics – Minor: Anthropology – GPA: 3.84/4.0 – University Honors Program

Led and managed projects, video shoots, and residential marketing initiatives, ensuring alignment with priorities, timelines, and creative objectives.
Developed and managed strategic content and media relations, including sales newsletters, trade media, ad schedules, and brand team collaborations to meet deadlines.
Crafted compelling content across platforms, including product descriptions, social media, taglines, and presentations, while editing and proofreading internal and external communications.

Crafted optimized marketing resources and assets, such as website content, trade publication ads, social media captions, newsletters, one pagers, and presentations, for various Shaw brands and audiences.
Organized clear communication between the internal team, the greater internal organization, internal sales people, external retail sales associates, and external trade publications.
Conceptualized and implemented content strategy for social media, websites and internal communication.
Crafted a compelling brand persona through storytelling via product descriptions, social media, trade publications, newsletters, and marketing displays & resources.
Optimized Shaw Floors webpages for SEO using SEMRush and keyword strategies, improving site visits and conversions.

Provided clear, effective, and up to date information consistently for various target audiences through multiple internal newsletters.
Created brand copy, articles, and scripts that exemplified the various brand identities within Shaw.
Audited, updated, and maintained platforms, such as YouTube and sections of the Shaw brand websites, by analyzing content, performance, competitors’ equivalents, and conducting research.

Read submitted student papers and gave individualized, specific feedback on grammar, syntax, content, and form in order to help them best fulfill their assignment requirements and improve their writing skills.
Offered individual writing tutoring sessions when requested.

Wrote copy for newsletters, website, and social media, brochures, blog posts, and presentations.
Assisted with the preparation and promotion of services and events to increase community awareness.

PROFICIENCES

SEGMENT EXPERIENCE

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